"CloudTask did not only provide us with a highly skilled sales rep but their entire team worked hard to come up with a strategy to help us hit and beat our smart goals."
Michel Edery CEO
Asylum Marketing is an agency focused on helping consumer packaged goods companies build brand awareness through digital marketing campaigns around content production, social media, offline integration and traditional advertising. In 2017, they signed up for CloudTask’s Managed Services for B2B Sales to help them set up more appointments and ultimately increase revenue.
They had grown a lot in the Latin American market but had not penetrated the US where they only had one key client.
Asylum’s strength and reputation is still centered around traditional marketing such as native advertising, despite the fact they are a digital marketing agency.
Although lead generation was a strength as would be expected from a marketing agency, their weakness was setting up appointments, and turning marketing qualified leads in the awareness stage to sales qualified leads in the consideration stage.
Aligned sales and marketing through a mixed approach of emails and outbound calls to people that clicked on email content.
Content such as blogs and videos attached to emails helped position Asylum as a digital marketing expert in the awareness stage.
After making prospects aware of Asylum through emails, the calls from the business development representative helped nurture leads and push them further down the funnel to the consideration and decision stage.
A CEO to CEO campaign centred around the urgency of determining a marketing strategy for 2018 early on in Q4 to stay ahead of competitors.
13 appointments in one week from the CEO-CEO campaign email.
23 appointments in one month, a majority of which were for the US market, which they were targeting.
4 warm opportunities for the US market that organized follow up calls after seeing a demo.