Daniel Agmon

Storytelling: The Heart of Content Marketing

Every brand has a story, the problem is, not every company knows how to tell it. The power of story is measured by its ability to capture the attention of its audience. Our brains are hardwired to appreciate a compelling narrative.  According to the Ariel Group, “The human brain has a strong tendency to lose focus. It is estimated to engage in up to 2,000 daydreams a day and to spend up to half its waking time wandering.”