Shivani Srivastava

A content marketer by heart, Shivani is passionate about writing anything in the field of the technological landscape. She’s written this guest blog for SendX: Email Marketing Software.

How to do effective B2B Email Marketing

An effective email marketing strategy is an amalgamation of different types of emails that nurtures your leads from website visitors to potential business clients. Clearly, there are a lot more touch-points than just writing a clever subject line in order to generate B2B sales.