One of the most important objectives of B2B sales and marketing teams is to be able to generate high-quality leads that will convert into clients. This is no easy task. But, if done correctly, it will help your business beat the competition and grow significantly. Quantity, however, is not as important as quality. Simply increasing the volume of leads will not have a positive impact. But, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income. Unfortunately, lead generation is tough. 85% of B2B marketers consider lead generation their #1 challenge. Finding a high number of quality leads is critical to your sales and business success.