IT software powerhouse, Ipswitch, generated over $8 million in pipeline in 18 months which led to more than $2.25 million in closed deals, using CloudTask’s Sales Chat Services.
Entering 2018, Ipswitch had the following objectives:
They turned to CloudTask, who specialize in increasing company revenue through sales chat.
The CloudTask Sales Chat Team:
Responded to queries on www.ipswitch.com, generated leads and booked meetings.
Proactively reached out to web visitors with tailored messaging to drive engagement.
Covered North America, EMEA and Latin America in a multilingual 16 hour shift between them.
The CloudTask Managed Sales Chat Team Included the Following Positions:
5 x Sales Chat Representatives
Quality
Assurance
Coach
Customer Success
Manager
Corporate
Trainer
Business
Analyst
Results
Created $8 million of opportunities in 18 months
These opportunities led to $2.25 million of closed deals
Generated a 5X positive ROI on their overall spend
As Alex Fisher, Senior Manager of Digital Marketing at Ipswitch puts it,
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