There are 9-steps you should follow to ensure your
outbound prospecting campaigns fill your sales team’s
pipeline effectively and efficiently...
For maximum campaign results, you must differentiate between who you can help with your product and to whom you should sell.
Identify the type of companies that are most likely to buy your product or service, based on Industry, Company size, Average deal size.
Ideal Buyer Persona
Identify the specific stakeholders within target companies you need to engage. Your buyer personas generally fall into three categories: Evaluators, Influencers, Decision Makers.
Decide on attributes that differentiate interested prospects from sales opportunities: those who have the ability to move from “opportunity” to “deal won” if the next sales conversations go well.
Tailor your message to speak to the individual pain points of your target persona.
Cold Phone Outreach Scripts
Phone, Voicemail and SMS Text scripts calls are the most effective way to drive engagement at all stages of the customer lifecycle.
Cold LinkedIn Outreach Scripts
Targeted and relevant first-touch messages and connection requests to make connections and start conversations through LinkedIn.
Cold Email Outreach Scripts
Write relevant and persuasive cold emails (subject line, intro, body, and the CTA) to supplement your cold phone outreach.
Adjust outreach frequency and messaging as you learn more about your prospects.
Your Sales Cadence is the sequence of “touches” designed to engage prospects across various communication channels.
Sales team hands off valuable prospect info to your closing team, empowering them to have more personalized sales meetings.
Create a feedback loop with your closing teams in order to reflect on what is working and what is not and continuously improve campaign performance.