Software Giant Generates $4.5 Million of Pipeline in 2018

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Logo-Ipswitch

 

IT software powerhouse, Ipswitch, generated over $4.5 million in pipeline in one year using CloudTask’s Sales Chat Services.

 

Entering 2018, Ipswitch had the following objectives:

1
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Generate more leads from their website
2
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Convert their web traffic into customers
3
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Increase revenue
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They turned to CloudTask, who specialize in increasing company revenue through sales chat.

 The CloudTask Sales Chat Team:

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Responded to queries on www.ipswitch.com, generated leads and booked meetings.

Proactively

Proactively reached out to web visitors with tailored messaging to drive engagement.

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Covered North America, EMEA and Latin America in a multilingual 16 hour shift between them.

The CloudTask Managed Sales Chat Team Included the Following Positions:

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6 x Sales Chat Representatives

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Quality
Assurance
Coach

Chat team

Account 
Manager

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Corporate 
Trainer

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Business 
Analyst

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Results
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Created $4.5 million of opportunities in 2018 alone

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These opportunities led to over $1.2 million of closed deals

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Generated a 5.2X positive ROI on their overall spend

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Scaled from 1 representative to 6 due to the results achieved

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And here’s how their activity compared to other campaigns at Ipswitch:
For Ipswitch’s WhatsUp Gold product:
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Sales Chat contributed 10 times the number of opportunities as Adwords
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Sales Chat contributed 9% of all opportunities for Ipswitch
For Ipswitch’s MOVEit product:
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Sales Chat contributed 4 times the number of opportunities as an event they sponsored
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Sales Chat contributed 12% of all opportunities
CloudTask Sales Chat is now Ipswitch’s highest quality source of lead generation
Dave-Willson
Dave Wilson

 

 

As Dave Wilson, Director of Customer Acquisition at Ipswitch puts it,

“Through CloudTask's Sales Chat solutions using Drift, we have seen over $4.5m in pipeline generation and more than $1.2m in closed won business.”
To find out how you could benefit from a CloudTask Sales Chat Team
Chat With Us Now