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Abstrakt Marketing

Abstrakt Marketing Group is a B2B lead generation company headquartered in the USA that specializes in engaging with prospects via Phone, Email, and LinkedIn Connection Requests to generate sales qualified leads and discovery meetings for companies looking to sell B2B products in USA, Canada, and Australian markets.
 
Monthly Prospect List Size 400
Monthly Activities Per Prospect (#) 13
Quarterly Output Target (#) 15 Appointments
Performance Guarantee Yes
Quarterly Investment $14,000 - $22,000
Onboarding Fees None
Additional Fees None

 

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Agency Listing Page - CTA

How Abstrakt Marketing Group Does Outreach Campaigns

Prospect Lists

Abstrakt Marketing Group uses the following approach in its standard service offering when building prospect lists for Sales Campaigns:

Tactics
Contact Data Types Software Provided Team Members
  • Purchased Contact Lists
  • Sales Intelligence Software
  • Human-Curated List Building
  • Contact lists provided by the Client
  • Firmographic Data
  • Demographic Data
  • Technographic Data
  • Trigger Event Data
  • Behavioral Data
  • Interest Data
  • Sales Intelligence Software
  • CRM Software
  • Contact List Builder
  • Graphic Designer
  • Video Producer

Prospecting Sequences

Abstrakt Marketing Group uses the following approach in its standard service offering when engaging with prospects for Sales Campaigns:

Channels Prospect List Type Sequence Types Provided
  • Phone
  • Email
  • LinkedIn Connection Requests
  • Outbound
  • Inbound



  • Pre-Launch Outreach Sequences
  • First-Touch Outreach Sequences
  • Follow-Up Outreach Sequences
     
Campaign Assets Provided Software Provided Team Members
  • Email Scripts
  • Phone Scripts
  • Phone Texting Scripts
  • Video Scripts
  • LinkedIn Connection Request Scripts
  • Campaign Playbooks

  • Auto Dialer Software
  • SDR - All Channels
  • SDR - Manager
  • Copywriter
  • Video Producer
  • Sales Trainer
  • Graphic Designer

Performance Reporting

Abstrakt Marketing Group uses the following approach in its standard service offering when reporting on the performance for Sales Campaigns:

Tactics Data Frequency Software Provided Team Members
  • Client Portal
  • Virtual Meetings
  • Activity Metrics
  • Conversion Metrics
  • Output Metrics
  • Time Metrics
  • Survey Data
  • Real-Time
  • Monthly
  • Data Visualization Software
  • Performance Analyst
  • Graphic Designer
  • Quality Assurance Specialist

Case Studies

Case Study #1: Cloud Communication Platforms

Appointment Setting campaign for a Cloud Communication Platforms solution. The client was looking to promote into Sales Leaders, Marketing Leaders and Finance Leaders at companies in the Automotive industry operating in the following market(s): USA. The client's sales campaign goal was to generate 5 meetings per month.

Abstrakt Marketing Group built a prospect list of 2000 contacts using Purchased Contact Lists, Sales Intelligence Software, and a Human-Curated List Building team.

Abstrakt Marketing Group deployed a sales sequence that included Cold Outbound Phone, Cold Outbound Email, Cold Outbound LinkedIn Connection Requests, Warm Outbound Phone, Warm Outbound Email, and Warm Outbound LinkedIn Connection Requests with a maximum frequency of up to 8 activities per contact per month until the contact converted or requested to be removed from their list.

Abstrakt Marketing Group exceeded the campaign goal for the first time in month 2 of the campaign, delivering 8 out of the 5 meetings per month goal. The highest number of meetings Abstrakt Marketing Group generated in one month, during the campaign period, was 15.

Case Study #2: Network Cybersecurity Services

Appointment Setting campaign for a Network Cybersecurity Services solution. The client was looking to promote into Technology Leaders, Operations Leaders and Finance Leaders at companies in the Business Services and  Managed Services industries operating in the following market(s): USA. The client's sales campaign goal was to generate 5 meetings per month.

Abstrakt Marketing Group built a prospect list of 2000 contacts using Purchased Contact Lists, Sales Intelligence Software, Human-Curated List Building and Contact lists provided by the Client.

Abstrakt Marketing Group deployed a sales sequence that included Cold Outbound Phone, Cold Outbound Email, Warm Outbound Phone, and Warm Outbound Email with a maximum frequency of up to 8 activities per contact per month until the contact converted or requested to be removed from their list.

Abstrakt Marketing Group exceeded the campaign goal for the first time in month 3 of the campaign, delivering 5 out of the 5 meetings per month goal. The highest number of meetings Abstrakt Marketing Group generated in one month, during the campaign period, was 11.

Case Study #3: IT Services

Situation

A Private company headquartered in the USA selling IT Services was looking to hire a B2B lead generation company in order to overcome sales challenges related to a Lack of Sales Process in-house.

Task

The client hired Abstrakt Marketing to run a Lead Generation Campaign targeting Technology Leaders, Marketing Leaders, Sales Leaders, Operations Leaders, Finance Leaders, and HR Leaders at companies in Any industry except  operating in the USA, Canada, Australia, and United Kingdom.

The company planned to measure success by the Return on Investment (%) with the goal of achieving 500% return on investment (%) over 12 months and converting approximately 6 deals of them into Deals Won at an Average Deal Value (ADV) between $120,000 - $300,000 ARR.

The expected sales cycle was More than 90 Days which means that if everything went according to plan, the company would see $878,400 in revenue generated from the outsourced sales campaign within 12 months of launch.

Action

Abstrakt Marketing built a prospect list of 2,000 company records each month using Human-Curated List Building, Sales Intelligence Software, Purchased Contact List(s), and Contact lists provided by the Client.

Prospecting Sequences

Abstrakt Marketing deployed Pre-Launch, First-Touch, and Follow-Up Outreach Sequences that included Outbound prospecting through Phone, Text Messages, Email and LinkedIn Connection Requests with a maximum frequency of up to 13 activities per contact per month until the contact converted or requested to be removed from the prospect list.

Results

Abstrakt Marketing achieved the following results over this campaign period:

  • Campaign Period (Months): 12
  • Prospect List Size (#): 600
  • Discovery Conversion (#): 60
  • Demo Conversion (#): 60
  • Proposal Conversion (#): 24
  • Closed Won Conversion (#): 8
  • Average Deal Value ($): $120,000 - $300,000 ARR
  • Average Sales Cycle (# Days): More than 90 Days

Frequently Asked Questions

None Provided

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