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Air Marketing

Air Marketing is a B2B lead generation company headquartered in the United Kingdom that specializes in engaging with prospects via Phone and Email to generate sales qualified leads and discovery meetings for companies looking to sell B2B products in the USA and United Kingdom markets.

Monthly Prospect List Size 250
Monthly Activities Per Prospect (#) 2080 Phone Calls
Quarterly Output Target (#) 45 Discovery Meetings
Performance Guarantee No
Quarterly Investment $14,000 - $22,000
Onboarding Fees Yes
Additional Fees No

 

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Agency Listing Page - CTA

How Air Marketing Does Outreach Campaigns

Prospect Lists

Air Marketing uses the following approach in its standard service offering when building prospect lists for Sales Campaigns:

Tactics
Contact Data Types Software Provided Team Members
  • Purchase Contact List(s)
  • Sales Intelligence Software
  • Human-Curated List Building
  • Firmographic Data
  • Demographic Data
  • Intent Data
  • Sales Intelligence Software
  • CRM Software
  • Email Validation Software
  • Phone Number Validation Software
  • Account Manager
  • Strategist
  • Data Analyst

Prospecting Sequences

Air Marketing uses the following approach in its standard service offering when engaging with prospects for Sales Campaigns:

Channels Prospect List Type Sequence Types Provided
  • Phone
  • Email
  • LinkedIn
  • Outbound
  • Inbound

  • First-Touch Sequences
  • Follow-Up Sequences
     
Campaign Assets Provided Software Provided Team Members
  • Phone Scripts
  • Email Scripts
  • LinkedIn Scripts
  • Outbound Sales Playbook
  • CRM Software
  • Sales Engagement Software
  • SDR
  • Account Manager
  • Head of Client Strategy
  • Quality Assurance
  • Sales Trainer

 

Performance Reports

Air Marketing uses the following approach in its standard service offering when reporting on the performance for Sales Campaigns:

Tactics Data Frequency Software Provided Team Members
  • 24/7 Client Portal Access
  • Real-Time Metrics

 

  • Activity Metrics
  • Conversion Metrics
  • Time Metrics
  • Pipeline Value Metrics
  • ROI Metrics
  • Weekly Meetings
  • Monthly Meetings
  • Quarterly Meetings
  • Lifetime Reporting Visibility
  • Data Visualization Software
  • CRM Software
  • Online Portal
  • Account Manager
  • Data Analyst

Case Studies

Case Study #1: Health & Wellness Software

Appointment Setting campaign for a Health & Wellness Software solution. The client was looking to promote into HR Leaders at companies in Any industry operating in the following market(s): United Kingdom. The client's sales campaign goal was to generate 20 meetings per month.

Air Marketing built a prospect list of 500 contacts using Contact lists provided by the Client.

Air Marketing deployed a sales sequence that included Cold Outbound Email, and Cold Outbound Phone with a maximum frequency of up to 5 activities per contact per month until the contact converted or requested to be removed from their list.

Air Marketing exceeded the campaign goal for the first time in month 6 of the campaign, delivering 20 out of the 20 meetings per month goal. The highest number of meetings Air Marketing generated in one month, during the campaign period, was 22.

Case Study #2: Computer Software

Appointment Setting campaign for a Computer Software solution. The client was looking to promote into Technology Leaders at companies in the Logistics & Supply Chain, Legal Services, Manufacturing, Retail, Life Sciences & Medical Devices, Financial Services and Transportation industries operating in the following market(s): United Kingdom. The client's sales campaign goal was to generate 8 meetings per month.

Air Marketing built a prospect list of 500 contacts using Purchased Contact Lists and a Sales Intelligence Software.

Air Marketing deployed a sales sequence that included Cold Outbound Phone, Cold Outbound Email, Warm Outbound Phone, Warm Outbound Email, and Inbound Phone with a maximum frequency of up to 10 activities per contact per month until the contact converted or requested to be removed from their list.

Air Marketing exceeded the campaign goal for the first time in month 2 of the campaign, delivering 10 out of the 8 meetings per month goal. The highest number of meetings Air Marketing generated in one month, during the campaign period, was 10.


Frequently Asked Questions

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