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The Point Company

The Point Company is a B2B lead generation company headquartered in the United Kingdom that specializes in engaging with prospects via Phone, Email, LinkedIn InMail, and Chat to generate sales qualified leads and discovery meetings for companies looking to sell B2B products in USA, Asia-Pacific, United Kingdom, Latin America, Canada, and EMEA markets.
 
Monthly Prospect List Size 2000
Monthly Activities Per Prospect (#) 22
Quarterly Output Target (#) 8 Discovery Meetings Booked
Performance Guarantee No
Quarterly Investment $22,000 - $30,000
Onboarding Fees Yes
Additional Fees No

 

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Agency Listing Page - CTA

How The Point Company Does Outreach Campaigns

Prospect Lists

The Point Company uses the following approach in its standard service offering when building prospect lists for Sales Campaigns:

Tactics
Contact Data Types Software Provided Team Members
  • Human-Curated List Building
  • Sales Intelligence Software
  • Firmographic Data
  • Demographic Data
  • Technographic Data
  • Trigger Event Data
  • Behavioral Data
  • Interest Data
  • Sales Intelligence Software
  • Email Verification Software
  • Phone Number Verification Software
  • CRM Software
  • Lead Capture Software
  • Contact List Builder
  • SDR - All Channels
  • SDR - Manager
  • Account Executive
  • Quality Assurance Analyst

Prospecting Sequences

The Point Company uses the following approach in its standard service offering when engaging with prospects for Sales Campaigns:

Channels Prospect List Type Sequence Types Provided
  • Phone
  • Email
  • LinkedIn InMail
  • LinkedIn Connection Requests
  • Text Messages
  • Outbound
  • Inbound



  • First-Touch Outreach Sequences
  • Follow-Up Outreach Sequences
     
Campaign Assets Provided Software Provided Team Members
  • Email Scripts
  • Phone Scripts
  • Phone Texting Scripts
  • Video Scripts
  • LinkedIn Connection Request Scripts
  • LinkedIn Prospecting Scripts
  • LinkedIn InMail Scripts
  • Campaign Playbooks
  • Phone Software
  • Autodialer Software
  • Email Automation Software
  • Mobile Messaging Software
  • Sales Engagement Software
  • SDR - All Channels
  • SDR - Manager
  • Account Executive
  • Performance Analyst

Performance Reports

The Point Company uses the following approach in its standard service offering when reporting on the performance of Sales Campaigns:

Tactics Data Frequency Software Provided Team Members
  • Client Portal
  • Scheduled Automated Reports
  • Virtual Meetings
  • Activity Metrics
  • Conversion Metrics
  • Output Metrics
  • Time Metrics
  • Real-Time
  • Hourly
  • Daily
  • Weekly
  • Monthly
  • Data Visualization Software
  • Performance Analyst
  • Customer Success Representative

 


Case Studies

Case Study #1: IT Software

The client tasked The Point Company with generating a Return on Investment (%) of 500% in a campaign period of 35 months by targeting Technology Leaders at companies in any industry operating in the United Kingdom market. The client’s revenue goal for sales generated as a result of the campaign was $100k- 1 million.

The Point Company built a prospect list of 1000 contacts using Purchased Contact List(s) and Human-Curated List Building.

The Point Company deployed a sales sequence that included Cold Outbound Phone, Warm Outbound Phone, Cold Outbound Email, Warm Outbound Email, and Warm Outbound LinkedIn Connection Requests.

The Point Company achieved the following results over this campaign period.

- Prospect List Size (#): 1000

- Discovery Conversion (%): 25%

- Demo Conversion (%): 10%

- Proposal Conversion (%): 10%

- Closed Won Conversion (%): 5$

- Average Deal Value ($) (#): $120,000 - $300,000 ARR

- Average Sales Cycle (# Days): 60-90 Days


Frequently Asked Questions

None Provided

None Provided