Skip to content

VSA Prospecting

VSA Prospecting is a B2B lead generation company headquartered in the USA that uses Phone and Email to convert prospects into sales qualified leads and discovery meetings for companies looking to sell B2B products in USA and Canada markets.
 
Monthly Prospect List Size 2,500
Monthly Activities Per Prospect (#) 6
Quarterly Output Target (#) 30
Performance Guarantee No
Quarterly Investment $6,000 - $14,000
Onboarding Fees Yes
Additional Fees No

 

VSA prospecting Logo square
Agency Listing Page - CTA

How VSA Prospecting Does Outreach Campaigns

Prospect Lists

VSA Prospecting uses the following approach in its standard service offering when building prospect lists for Sales Campaigns:

Tactics
Contact Data Types Software Provided Team Members
  • Sales Intelligence Software
  • Human-Curated List Building
  • Contact list provided by Client
  • Demographic Data
  • Technographic Data
  • Trigger Event Data
  • Phone Number
  • Verification Software
  • CRM Software
  • Contact List Builder

Prospecting Sequences

VSA Prospecting uses the following approach in its standard service offering when engaging with prospects for Sales Campaigns:

Channels Prospect List Type Sequence Types Provided
  • Phone
  • Email
  • Outbound
  • Inbound
  • First-Touch Outreach Sequences
  • Follow-Up Outreach Sequences
     
Campaign Assets Provided Software Provided Team Members
  • Email Scripts
  • Phone Scripts
  • Campaign Playbooks
  • Auto Dialer Software
  • Sales Engagement Software
  • SDR - All Channels
  • SDR - Manager
  • Other

Performance Reports

VSA Prospecting uses the following approach in its standard service offering when reporting on the performance of Sales Campaigns:

Tactics Data Frequency Software Provided Team Members
  • Client Portal
  • Virtual Meetings
  • Activity Metrics
  • Time Metrics
  • Weekly
  • Data Visualization Software
  • Not Specified

Case Studies

Case Study #1: Business Management Software

Situation

A private company headquartered in the USA selling Business Management Software was looking to hire a B2B lead generation company in order to overcome sales challenges related to the Lack of People in-house.

Task

The client hired VSA Prospecting to run a Lead Generation Campaign targeting Operations Leaders, Technology Leaders, Finance Leaders, Sales Leaders, and Marketing Leaders at companies in Transportation, Logistics & Supply Chain, Manufacturing, Retail, Energy & Natural resources, and Automotive industries operating in the USA and Canada.

The company planned to measure success by the number of prospects moved into Discovery Meetings with the goal of achieving 2 Discovery Meetings per Month over 12 months and closing a minimum of 2 of them into Deals Won at an Average Deal Value (ADV) of $300,000 - $480,000 ARR.

The expected sales cycle was more than 12 months which means that if everything went according to plan, the company would see at least $40,000 in revenue generated from the outsourced sales campaign within 12-24 months or less of launch. 

Action

VSA Prospecting built an initial prospect list of 1,000 company records each month using Contact lists provided by the Client, Purchased Contact List(s), Human-Curated List Building, and Sales Intelligence Software.

Prospecting Sequences

VSA Prospecting deployed Pre-Launch, First-Touch, and Follow-Up Outreach Sequences that included Outbound prospecting through Phone and Email with a maximum frequency of up to 40 activities per contact per month until the contact converted or requested to be removed from the prospect list.

Results

VSA Prospecting achieved the following results for their client over this campaign period:

  • Campaign Period: 3 months
  • Prospect List Size (#): 2,000
  • Discovery Conversion (#): 10 Meetings
  • Demo Conversion (#): 4 Meetings
  • Proposal Conversion (#): 2 Proposals Sent
  • Closed Won Conversion (#): 1 Closed Won Deals
  • Average Deal Value ($): $120,000 - $300,000 ARR
  • Average Sales Cycle (# Days): More than 120 Days
Case Study #2: HR Software

Appointment Setting campaign for an HR Software solution. The client was looking to promote into HR Leaders at companies in the Hospital & Medical, Health & Wellness, Business Services, Consumer Products and Logistics & Supply Chain industries operating in the following market(s): USA. The client's sales campaign goal was to generate 10 meetings per month.

VSA Prospecting built a prospect list of 2000 contacts using Contact lists provided by the Client.

VSA Prospecting deployed a sales sequence that included Cold Outbound Phone and Warm Outbound Phone with a maximum frequency of up to 6 activities per contact per month until the contact converted or requested to be removed from their list.

VSA Prospecting exceeded the campaign goal for the first time in month 1 of the campaign, delivering 11 out of the 10 meetings per month goal. The highest number of meetings VSA Prospecting generated in one month, during the campaign period, was 11.

Case Study #3: Pharmaceuticals

Appointment Setting campaign for Pharmaceuticals products. The client was looking to promote into Operations Leaders and HR Leaders at companies in the Hospital & Medical industry operating in the following market(s): USA. The client's sales campaign goal was to generate 8 meetings per month.

VSA Prospecting built a prospect list of 2000 contacts using Contact lists provided by the Client. 

VSA Prospecting deployed a sales sequence that included Cold Outbound Phone, Cold Outbound Email, Warm Outbound Phone, and Warm Outbound Email with a maximum frequency of up to 6 activities per contact per month.

VSA Prospecting exceeded the campaign goal for the first time in month 1 of the campaign, delivering 12 out of the 8 meetings per month goal. The highest number of meetings VSA Prospecting generated in one month, during the campaign period, was 14.


Frequently Asked Questions

None Provided

None Provided