Customers today are more empowered and connected than ever before, and interestingly, decision makers reportedly consume at least 5 pieces of content before engaging with a company's sales team. Many companies are using social media not only to reach out and communicate with their customers, but also to close deals online.
The world of social selling can seem vague and overwhelming to those who are just getting started with it. Before you dive in, you’re going to want to get in the habit of jotting down post ideas to stay top of mind with your audience.
Social media platforms offer a treasure trove of data which can give you valuable insight into who your prospects and leads are. At the same time, it may be challenging to navigate the murky waters of virtual relationships, especially since trust and community are at the heart of selling on social media.
To help you get started, here are some dos and don’ts to keep in mind when approaching social selling on LinkedIn.