Software Giant Generates $8 Million of Pipeline in 18 Months Thanks to CloudTask

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Logo-Ipswitch

 

IT software powerhouse, Ipswitch, generated over $8 million in pipeline in 18 months which led to more than $2.25 million in closed deals, using CloudTask’s Sales Chat Services.

 

Entering 2018, Ipswitch had the following objectives:

1
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Generate more leads from their website
2
Convert-their-web1
Convert their web traffic into customers
3
Increase-Revenue2
Increase revenue
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They turned to CloudTask, who specialize in increasing company revenue through sales chat.

 

The CloudTask Sales Chat Team:

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Responded to queries on www.ipswitch.com, generated leads and booked meetings.

Proactively

Proactively reached out to web visitors with tailored messaging to drive engagement.

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Covered North America, EMEA and Latin America in a multilingual 16 hour shift between them.

The CloudTask Managed Sales Chat Team Included the Following Positions:

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5 x Sales Chat Representatives

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Quality
Assurance
Coach

Chat team

Customer Success 
Manager

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Corporate 
Trainer

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Business 
Analyst

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Results

 

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Created $8 million of opportunities in 18 months

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These opportunities led to $2.25 million of closed deals

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Generated a 5X positive ROI on their overall spend

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And here’s how their activity compared to other campaigns at Ipswitch:
For Ipswitch’s WhatsUp Gold product:
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Sales Chat contributed 10 times the number of opportunities as Adwords
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Sales Chat contributed 9% of all opportunities for Ipswitch
For Ipswitch’s MOVEit product:
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Sales Chat contributed 4 times the number of opportunities as an event they sponsored
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Sales Chat contributed 12% of all opportunities
CloudTask Sales Chat is now Ipswitch’s highest quality source of lead generation
Alex Fisher Illustrator
Alex Fisher

 

 

As Alex Fisher, Senior Manager of Digital Marketing at Ipswitch puts it,

“Through CloudTask's solutions, we've seen a large increase in pipeline generation which has directly led to more closed deals.”

To find out how you could benefit from a

CloudTask Outsourced Sales Chat Team

Chat With Us Now